DOWNY WRINKLEGUARD

Statistic show that wearing wrinkled clothing can give off the vibe that you’re untrustworthy, lazy, or worse. To introduce Downy’s new wrinkle fighting product, we created a campaign where wrinkles lead to people making some not so innocent assumptions.

CCO John Patroulis | ECD Joe Mongognia | ACDs Brett Simone & Lillian O’Connor | ART DIRECTOR Alyssa Gaddis